The Perception Project

I have been blessed to have a few people close to me in life who have struggled with the way our world can be displayed. Often labelled as broadly as “dyslexic” (and although they have each had many things in common) I have learnt that no two dyslexic minds are the same. As a result I’ve realised that a different form of communication is often needed to get a message across to these individuals – unlike others, they can’t always rely on the written word.

As an illustrator my job is to interpret words into pictures, to enhance the message contained, and make them more enjoyable for the reader. In this field I have been blessed to cross paths with many creative people, including writers and artists. I conceived The Perception Project as an opportunity for us to collaborate for a good cause.

The idea of interpreting words is not new. We have emoticons, Braille, and I believe there is work underway on developing a dyslexic ‘font’. However what is unique about The Perception Project is the quality and variation of submissions from those who have chosen to collaborate.

And so, the concept was this:
Writers were asked to each submit a piece of text, up to 200 words, with a theme of communication or miscommunication. These texts were then distributed to an ‘Artist’ to interpret in a form not requiring words. The submissions include Musical, Dance, Video, Painting, Sculpture and Photography.

Here are some of the works that were included in this project, click on the image to view the accompanying text. The aim is that the viewer may ‘feel’ or understand the message more strongly than they may have if reading the text on its own.


The Beaumont Hotel

Creating the look and feel of the branding for an iconic country pub was an absolute blast.
Host’s Alison and Gunni make patrons feel right at home at the Beaumont Hotel and Holiday park.
With events during the year including a motorbike rally, hunting and fishing competition and singles bash, as well as being situated on a bike trail, there is something for everyone.
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The Aparima Restaurant & Bar

When proprietor of The Aparima Restaurant & Bar, Hannah Bickley, was a little girl, she promised her best friend (me!) that one day she would own a cafe and that I could put my art in it.
A dream came true in the opportunity to not only display my artwork in the restaurant of this stunning sea side venue, but to also work with Hannah and Russell on their corporate image.
Make sure to pop in next time you’re in Riverton, NZ for coffee, a pint, live music, or the best seafood chowder you’ll find this side of the black stump.
Follow ‘The Ap” on facebook here:

DMC Services

Logo and business card design for a professional personal driver based in Wellington city, New Zealand


DC Wines

I had the pleasure of meeting Debra Cruickshank through my position as a graphic designer for Quantum Print in Cromwell, NZ.
Initially, we discussed her own branding and wine label designs, but being a contract winemaker to many boutique vineyards in Central Otago, she often refers her clients to me for their design requirements.

Read more about Debra and her wonderful winemaking abilities here: