Graphic Design

Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. Examples include logo’s, advertising, magazine and publication layout, packaging, web design and signage.
Please feel free to contact me using the form below to discuss your ideas and how we can best represent them.

tui johnson logo design working process


The logo is considered the skeleton of your commercial identity. It provides the framework around which we create the rest of your brand. I follow an in-depth approach which enables me to get to know you, and what you are trying to represent in this unique icon, that will become your footprint moving forward.

Below are some examples of the variety of clients I’ve had the pleasure of working with, and the concepts we came up with.



 tui johnson sub header

Label and packaging design plays an equally important role. Its how you present yourself to your customers, like getting dressed in the morning. Except your product is your baby, and when you send it out to the world, you want it to be ‘saying’ the right thing.

While living in Central Otago, I had the stroke of luck to work with boutique winemaker, Debra Cruickshank (NZ Supreme Rural Woman of the year and Entrepreneurial Rural Woman NZ 2017). Together we developed a range of designs for her own wine and port, and also she referred me to many of her own clients for their labeling requirements.

The ruby port is legendary. Check out

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The combination of work experience at The Southland Times (Invercargill), Printable Solutions (Christchurch) and Quantum Print (Cromwell), along with my private work and formal education in Visual Communication, has developed for me a strong understanding of the digital print industry.

Print graphics that I can help you with include:

  • Books
  • Magazines
  • Posters
  • Signage
  • Menus
  • Invitations
  • Tickets
  • Flyers
  • Corporate reports
  • Calendars
  • Business cards
    and more