In late 2007, an advertisement in The Southland Times was seeking graphic designers for their art department. Using ‘Paint’ software on the family laptop, Tui created an advertisement for herself, rather than sending in the requested Curriculum Vitae and Cover letter.

The point of difference landed her the job, and at age 18 she found herself stepping into the corporate world of Fairfax media. This graced her with the opportunity to learn from many other designers, some whom had been working there for over 30 years, as well as the experience of a fast paced publication environment.
The experience was reasonably short lived, and after 18 months she found herself on the shortlist of a nationwide redundancy sweep, due to the global financial crisis.

Following this, and a short burst of travel to Europe, she moved to Christchurch to complete a Diploma in Visual Communication at the Design and Arts College of New Zealand.

Having now worked as a commercial artist for over ten years, Tui has developed a unique style in vector graphics. Combining traditional media with digital practice, she works closely with her clients to communicate their message visually.

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